When Brioche Burger came to us they’d just opened their second restaurant in East London. They really liked their current branding but needed the logo to be developed into something more unique so that they could trademark the logo and roll the restaurant out as a franchise. We were tasked with the complete rebranding, everything from the logo to napkins needed to be rethought and redesigned.


The owners were keen to integrate the original wordmark (pictured below) into the new brand some how. We manage to create a highly visual brand that was centred around the original but took it to another level. We developed a pattern from the logo that we then used across the restaurant on the menus, napkins and everything in between. If you happen to be in East London and are in the mood for a burger, we highly reccommend popping into Brioche Burger!

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