Base Pro Artists produce luxury, handcrafted make up brushes for professional make up artists and enthusiasts. Their brand needed to reflect that and not look out of place on the shelf next to high end make up sets.


We decided to keep the entire brand black and white, it shows elegance and confidence. The final logo is a customised piece of typography that went through hundreds of revisions until we were finally happy with the direction. We’ve continued to offer support to Base as they grow, in the form of packaging and promotional material.

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