640 East is a new idea from the company CNTNR, responsible for several shipping container bars and restaurants dotted across the UK. The new concept is to roll out their bars as a franchise. The name 640 East is a combination of the square footage of the bar and the location. Each new franchise will be named after it’s square footage and location. The logo had to be adaptable for each new franchise.


The Director wanted to keep the logo simple. The main focus is on the square footage, the location the changes it’s position based on the containers location. Work on the website has only just begun and should be live by the end of the month.

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