This was the second project with this family run business. Finch is a new cafe that concentrates on serving really good coffee and vegetarian food. The owners really like geometric designs and wanted to go down that route for this project. We were tasked with creating the master brand and all of the brand collateral associated with a cafe.
The final concept was a geometric representation of the cafe’s namesake, the finch. The bird works really well as a logomark so we got them printed on everything from cups to aprons. We’re hoping Finch will be renowned for it’s bird logo as well as it’s healthy, vegetarian food.